In this episode, Madison Milgard of Continental Floral Greens shares the inspiring journey of her family-owned business, from its origins in Washington’s noble fir forests to stewarding thousands of acres across Oregon, California, Florida, and beyond. She offers a behind-the-scenes look at how Continental Floral Greens produces millions of stems while leading with sustainability and innovation.

Listeners will learn:

• How Continental Floral Greens grew from a small tree farm to the largest U.S-based flower and greenery farm.
• What sustainability looks like at scale, from recyclable packaging to stewarding 10,000 acres of noble fir.
• Insights into new dahlia trails designed for longer vase life and reduced waste.
• Why collaboration across farms, wholesalers, and organizations like SustainaBloom is key to the future of floriculture.
• Advice for growers who dream of scaling their farms, and why resilience and the right team matter most.

Whether you're planting your first backyard bed, running a thriving flower farm, or simply curious about the floral industry, this conversataion will broaden your perspective on what's possible when passion, sustainability, and innovation come together.

Listen to the full podcast here:

The Backyard Bouquet : Cut Flower for Flower Farmers & Backyard Gardeners - Podcast | Everand

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