Who we are

We are builders. We think in decades. Family-owned and privately held since 2009, we answer to our people and our land, not to shareholders. The farm is our foundation. From growing and processing to manufacturing and distribution, we are present at every step of the journey.

Our North Star is Innovation Through Mother Nature®, observing, learning, and working alongside nature to produce specialty products that can't be commoditized or easily replicated. Because we are people-first, our employees, customers, and communities always come before process. When our team thrives, our customers thrive alongside them. That same long-term thinking shapes every decision we make. When we plant a seedling, we're making a 50-year business decision. We are building a company designed to last 100 years.

How we got here

CFG was founded in 2009 with the purchase of a single tree farm on the edge of the Mount St. Helens National Monument in Washington. The land sits at elevations between 3,000 and 5,000 feet in the Cascade Range, where noble fir grows in a narrow ecological window that produces something genuinely rare. At that altitude, in that volcanic soil, the trees develop a distinctive silver-blue color, exceptional needle retention, and a structural resilience that lowland noble fir simply can't replicate. We trademarked the variety: High Mountain Blue Noble®. To this day, we are the only growers and distributors of it in the world.

That farm was the beginning. Through intentional growth and strategic acquisitions, CFG expanded across the country and beyond its roots. What started as a Christmas evergreen operation has grown into one of the largest American commercial floral companies in the country, spanning foliage and specialty cut floral. From farms across five states to manufacturing facilities, freight, and forestry, the scope of what we've built is unlike anything else in the American-grown industry.

What we grow

Our farms span Washington, Oregon, California, Florida, and North Carolina, with each location growing the specialty varieties best suited to its region. Our portfolio spans noble fir, peonies, eucalyptus, ilex, forsythia, eucalyptus, butterfly ranunculus, dahlias, and more. The heart of our business is specialty niche product, the kind that requires real expertise, specific growing conditions, and years of knowledge to produce consistently. These aren't items that can be easily replaced by imports.

Beyond our cultivated farms, we wild-harvest native greens across more than 2.5 million acres of leased BLM, state, and private forestland in the Pacific Northwest. Salal, huckleberry, beargrass, sword fern, and sphagnum moss are all hand-harvested with no pesticides or cultivation. Through Continental Farm and Forest, our dedicated forestry and land services division, we actively manage and steward this land through reforestation, fire mitigation, and restoration, with the same long-term care we bring to every acre we're responsible for. Wild-harvested Pacific Northwest greens are among the most sought-after in the industry and some of the most distinctive products in our portfolio.

What we source

Beyond what we grow on our own farms, we source complementary products year-round through long-standing relationships with trusted domestic farms and select international partners. Because American-grown product has its own growing season, we work with trusted domestic and international partners to fill the gaps and keep programs complete year-round. Whatever the season requires, we'll source it, vet it, and get it to them.

What we build

Manufacturing is one of the most significant parts of our business. We are best known for our Christmas programs, producing wreaths, garlands, centerpieces, and full holiday programs at scale across all our locations from the Pacific Northwest to North Carolina. Beyond the holidays, our manufacturing capabilities run year-round, covering everyday floral items and mixed bouquets that keep our customers' shelves full every season.

How we move it

Continental Floral Freight is our dedicated logistics brokerage division, operating since 2014. As a brokerage, we work on behalf of our customers to coordinate the right solution for every shipment, whether that's refrigerated transport, LTL, intermodal, air, ocean, or customs support. With four consistent lanes running coast to coast almost every week, around-the-clock tracking, daily updates, and the buying power that comes from our annual freight volume, we negotiate competitive rates and manage execution so our customers can focus on their business. It is the kind of logistics support that keeps programs running smoothly, season after season.

Who we serve

CFG is a B2B business. We work with wholesale floral distributors, grocery retailers, and mass-market accounts building programs at scale across the country. We also export to customers in Canada, Europe, and Asia Pacific, moving product from all of our growing regions to markets around the world.

We don't sell directly to florists, but our product is available through wholesale partners nationwide. If you're looking for CFG product and aren't sure where to find it, reach out and we'll connect you with the right partner in your region.

Our leadership in the industry

CFG is an active leader in the organizations shaping the future of floriculture. Our team serves on boards and committees across the Society of American Florists, the Wholesale Florist and Florist Supplier Association, Sustainabloom, the American Floral Endowment, the International Fresh Produce Association, and American Grown Flowers and Foliage, making sure the grower's voice is part of every conversation that matters.

We hold certifications that reflect the standards we've built into how we operate every day: MPS-A+, American Tree Farm System, and Certified Evergreen. Our California farms are also certified under the Fair Food Program, reflecting our commitment to fair wages and safe working conditions for the people who work our land. These aren't marketing designations. They're evidence of practices we've been committed to for years.

Why we do it

Behind all of it is a simple belief: that flowers and foliage have the power to bring people genuine joy. Our mission is to deliver an emotional experience through our products and to do it at a scale that touches as many lives as possible. That mission, combined with our North Star of Innovation Through Mother Nature®, is what drives us to build, innovate, and show up for the customers who depend on us every season.