This February, Continental Floral Greens sales representatives Yvette and Lucia headed to Las Vegas to introduce CFG's diverse and impressive assortment of greens, reconnect with valued customers, and explore exciting new opportunities within the Tradewinds community. The event also featured a heartfelt tribute honoring Tradewinds co-founder Frank Biddle, whose vision helped shape the farm-direct floral marketplace and forge lasting connections between growers and buyers across the industry.

For Yvette, the experience was especially memorable as a first-time exhibitor.

“Attending the Tradewinds show was an amazing experience. As a first-time exhibitor, I didn’t know what to expect, but we were welcomed into the Tradewinds family with open arms,” she shared.

With more than 100 booths on the show floor, roses had a strong presence throughout the event. However, Continental Floral Greens stood out as the only booth focused on greens, drawing significant attention from attendees curious to learn more about CFG’s offerings. The team organized their display by farm and growing region, making it easy for visitors to understand where each product is grown and how CFG sources its diverse assortment of greens.

“Several attendees were really impressed by our multiple growing locations and the variety of greens we offer,” Yvette said.

The show also created valuable opportunities to strengthen relationships and make new connections. The team spent time meeting face-to-face with current CFG customers while also connecting with several new contacts across the industry.

“It was exciting to see the potential with new customers and opportunities to help service their floral programs,” Yvette added.

Overall, the Tradewinds Show proved to be a rewarding experience for Continental Floral Greens. From showcasing CFG’s greens assortment to building new relationships, the team returned energized and excited about the opportunities ahead.