The Tradewinds Farm Direct Floral Show brings together growers, wholesalers, and floral professionals from across the industry to connect directly with one another. Organized by Tradewinds International, the event focuses on strengthening relationships between farms and buyers while showcasing exciting new varieties and sourcing opportunities from growers around the world.
Our sales representatives Yvette and Lucia headed to Las Vegas to introduce Continental Floral Greens’ diverse and extensive assortment of greens, reconnect with valued customers, and explore exciting new opportunities within the Tradewinds community.

For Yvette, the experience was especially memorable as a first-time exhibitor.
“Attending the Tradewinds show was an amazing experience. As a first-time exhibitor, I didn’t know what to expect, but we were welcomed into the Tradewinds family with open arms,” she shared.
With more than 100 booths on the show floor, roses had a strong presence throughout the event. Our booth stood out as the only one dedicated to greens, drawing significant attention from attendees eager to learn more about our offerings. We organized our display by farm and growing region, making it easy for visitors to understand where each product is grown and how we source our diverse assortment of greens.

“Several attendees were really impressed by our multiple growing locations and the variety of greens we offer,” Yvette said.
The show also created valuable opportunities to strengthen relationships and make new connections. Our team spent time meeting face-to-face with current customers while also connecting with several new contacts across the industry.
“It was exciting to see the potential with new customers and opportunities to help service their floral programs,” Yvette added.
We’re already looking forward to the next Tradewinds Show!
