April 21, 2025

Community & Partnerships

A Fresh Tradition: Our Role in the White House Easter Egg Roll

by
the CFG Editors

Celebrating the Joy of Fresh at the White House Easter Egg Roll
We’re thrilled to share that Continental Floral Greens was part of the magic at this year’s White House Easter Egg Roll, contributing our beautiful Nagi and Leatherleaf to help build the iconic carrot arch that welcomed families to the South Lawn. Partnering with the International Fresh Produce Association (IFPA) and fellow floral and produce supporters, we were proud to play a role in this historic tradition, filling the day with vibrant blooms, fresh produce, and meaningful moments for visitors of all ages.

Thousands of families passed beneath the carrot arch, adorned with our Nagi and Leatherleaf, setting the stage for a day of celebration. The Easter Egg Roll, hosted by the White House and dating back to 1878, continues to bring generations together through hands-on activities, fresh food, and floral beauty.

From planting carrot seeds to building custom bouquets at the “Bloom Bar,” the event highlighted the power of fresh products to inspire joy and creativity. We’re grateful to IFPA for organizing this extraordinary showcase and to the many other growers and suppliers who came together to make it possible.

We’d like to extend a special thank you to IFPA for including us in this celebration, and to the dedicated floral teams who brought the vision to life.

by
the CFG Editors

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The top of the image shows lush peony greens being harvested while the bottom image shows a happy worker harvesting and packaging peonies.