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OUR STORY

A history of quality and a passion for floral.

It all started with a deep-rooted passion for forestry, farming, and people.

In 2009, we purchased our first farm near the iconic Mt. St. Helens in Washington. Fast forward to 2014, when we acquired Continental Wholesale Florist in San Antonio, Texas, and began a fresh chapter as Continental Floral Greens. Under new leadership and a clear vision for the future, we assembled an amazing team and grew from a single farm into a multi-farm, multi-service floral company.

Today, Continental Floral Greens is a leading grower of premium American‑grown cut floral products, harvested from our farms across the United States and complemented by trusted domestic and global partners.

Our focus on the customer, our team members, and farms is paramount and is the foundation for our core values. Since 2014 CFG has experienced remarkable growth expanding our operations throughout the US and abroad.

Our niche is Specialty Farm to Market, a dedication to providing superior quality floral products directly from our farms to wholesalers and mass market retailers.

Our range spans a top‑tier Christmas assortment (wreaths, garlands, and centerpieces), bulk everyday greenery, dried goods, and our Just Add Blooms® greenery bouquets, as well as farm‑grown flowers and specialty crops like Butterfly Ranunculus, Dahlias, and Peonies.

We began with a passion for floral greenery, and that expertise still sets us apart. Today, we build on that foundation by continually introducing more niche and specialty products to the marketplace-helping our customers innovate, stand out, and elevate their floral programs.

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Our History

2009

Mount Saint Helens Tree Farm

‍We purchased Mount Saint Helens Tree Farm in Toutle, Washington September of 2009.

2010

Pacific Mountain Products

In March of 2010 we started Pacific Mountain Products. By April of 2010, we had shipped our first container of Northwest floral greens to Europe.

2014

Acquired Continental Wholesale Florists Inc.

In September of 2014, we purchased Continental Wholesale Florists. This included their headquarters in San Antonio, Texas and farm branches in Watsonville, California and Deland, Florida.

2015

Rebranded

We rebranded and launched our company as Continental Floral Greens. In early 2016, we closed the San Antonio headquarters, moving our corporate offices to Belfair, Washington.

2016

Opened Miami Sales & Distribution Office

In May 2016 we opened our Miami Sales & Distribution Office. In 2017 we made Miami our main commercial office.

2019

Acquired Oregon Roses

In June of 2019, we took over the management and operations of Oregon Roses in Forest Grove, OR.

2021

Acquired Hiawatha Evergreens

In August 2021 two of the West Coast’s largest suppliers and manufacturers of Christmas floral products and Pacific Northwest cut floral greens became one.

2022

Acquired Mount Saint Helens Evergreens

In January 2022 we took over management, operations, and European sales of Mount Saint Helens Evergreens.

2022

Opened New Branch in North Carolina

In January of 2022, we opened a manufacturing branch in Sparta, North Carolina.

2022

Opened Continental Floral EU

In 2022 we opened Continental Floral EU, with an office based in the Netherlands.

2023

Acquired Harris Fern USA

In February 2023 we acquired Harris Fern USA.

2024

Acquired Kityama Brother’s Gardenia Operation

We are the exclusive gardenia supplier for High Camp Supply, a luxury online flower brand.

2024

Partnered with Sun Valley Floral Farms

In August 2024, Continental Floral Greens officially partnered with and leased the legendary Sun Valley Floral Farms in Willow Creek, California. This collaboration expands our West Coast farming operations and strengthens our commitment to premium American Grown products.

2025

Strategic Partnership with Kendall Farms

In April 2025, Continental Floral Greens and Kendall Farms formed a strategic partnership centered on a dedicated eucalyptus farm in Southern California, expanding U.S.-grown foliage production.

Meet Our Team

Leadership

Jose Porras

Chief Operations Officer

Troy Turnbull

VP of Northwest Operations

Julianne Fritz

Director of Human Resources

Yerandy Palenzuela

VP of Sales
Meet Our Full Team

COMMITTED TO GROWTH

Industry Organizations

American Grown

American Grown is a unified and diverse coalition of U.S. flower farms, representing both small family operations and large growers across the country. The organization champions American flower and foliage farmers through advocacy, legislative work, and industry support.

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That Flower Feeling

We proudly support That Flower Feeling, a national marketing initiative launched by CalFlowers to promote flowers as an essential part of daily self-care. Our Vice President of Sales, FJ Trzuskowski, serves on the That Flower Feeling Advisory Board, contributing his extensive industry experience to guide the campaign's strategy. Through this involvement, we help inspire more Americans to enjoy the emotional and wellness benefits of fresh flowers every day.

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CalFlowers

We are honored to be associated with CalFlowers, the leading floral trade association in California and beyond. Their commitment to revitalizing flower consumption amongst new generations resonates with our mission. As an extension of this commitment, we are also proud participants in the 'That Flower Feeling' initiative. A pioneering campaign, it encapsulates the essence of flowers as an integral component of self-care, making it culturally relevant in today's world. Through humorous, edgy, and shareable content, 'Flowers. Self care made easy’ aims to make flowers a staple in American households. This initiative, generously shared by CalFlowers with the floral industry, is a testament to the collective effort towards increasing flower appreciation and consumption.

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Florida Nursery, Growers & Landscape Association (FNGLA)

Our Florida farms are proud members of the Florida Nursery, Growers & Landscape Association (FNGLA), the nation's largest state nursery and landscape association. This involvement ensures our operations remain at the forefront of best practices, benefiting both our business and the broader community.

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Society of American Florists

We are proud members of the Society of American Florists, a premier U.S. trade association representing the diverse landscape of floristry. This esteemed organization unites retailers, growers like us, wholesalers, and others in the industry, fostering growth, education, and collaboration across the sector. Being part of this community allows us to stay informed, innovate, and ensure the highest quality in all our offerings.

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International Fresh Produce Association (IFPA)

We are proud members of the International Fresh Produce Association (IFPA), the largest and most diverse global association serving the entire fresh produce and floral supply chain. IFPA brings together industry leaders to advocate, connect, and guide, aiming to create a vibrant future for all. Through our membership, we stay informed on critical issues, participate in industry-wide initiatives, and collaborate with peers to drive innovation and sustainability in the produce and floral sectors.

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Sustainabloom

We are proud to have been among the original supporters of Sustainabloom, a collaborative initiative launched by the American Floral Endowment (AFE) to advance sustainability in the floriculture industry. From its inception, we've championed its mission to provide accessible, research-driven resources that guide businesses toward more sustainable practices. Our commitment continues as a member of the Sustainabloom Committee, where we actively contribute to shaping industry-wide strategies for environmental stewardship, social responsibility, and economic resilience. Through this involvement, we help drive meaningful progress toward a greener future for floriculture.

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Wholesale Florist & Florist Supplier Association (WFFSA)

We are proud members of the Wholesale Florist & Florist Supplier Association (WFFSA), the only association solely dedicated to the floral wholesale business and its suppliers. Through WFFSA, we engage with a vibrant network of industry professionals, access valuable educational resources, and stay informed on the latest trends and best practices in floral distribution. Our involvement includes participation in key events like the Floral Distribution Conference and DevX, where we collaborate with peers to drive innovation and sustainability in the floral industry.

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A farm worker stands in a forest surrounded by lush greens.
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